Last updated: 19 July 2026
1. Introduction
This Privacy Policy describes how SAFWA HOLDINGS FZC LLC (“Safwa”, “we”, “us” or “our”) collects, uses, discloses and protects your personal information when you visit our website shop.safwatrading.ae (the “Website”), submit an enquiry, or otherwise communicate with us (collectively, the “Services”). In this policy, “you” means any user of the Services, whether a customer, website visitor or other individual whose information we collect.
Please read this Privacy Policy carefully. By using the Services, you agree to the collection, use and disclosure of your information as described here. If you do not agree, please do not use the Services.
2. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised policy on the Website, update the “Last updated” date and take any other steps required by applicable law.
3. Personal Information We Collect
Information you provide directly. This may include:
- Contact details — your name, delivery address, email address and phone number.
- Enquiry and order information — the products you enquire about or order, and related delivery details.
- Browsing information — the products and pages you view on the Website.
- Customer-support information — information you include when you contact us by email, phone, WhatsApp or the Website.
Information collected automatically. When you use the Website, we automatically collect certain usage data using cookies and similar technologies, including your device and browser information, IP address, network connection information, and details of how you interact with the Website (see Section 6, Cookies).
Information from third parties. We may receive information about you from service providers who collect information on our behalf, such as our hosting provider and analytics providers. Any information obtained from third parties is handled in accordance with this Privacy Policy.
Some features of the Services may require certain information; if you choose not to provide it, you may not be able to use those features.
4. How We Use Your Personal Information
Providing Products and Services. To respond to your enquiries, prepare quotations, fulfil and deliver your orders, arrange shipping, and handle returns, refunds and exchanges where applicable.
Customer support and communication. To respond to your enquiries, provide support and maintain our relationship with you.
Marketing and advertising. Where permitted by law and subject to your consent where required, to send you marketing and promotional communications by email, SMS or WhatsApp, and to tailor our Services and advertising. You can opt out of marketing at any time (see Section 10).
Security and fraud prevention. To detect, investigate and prevent fraudulent, illegal or malicious activity, and to protect the security of the Website and our customers.
Legal compliance. To comply with applicable legal obligations, enforce our Terms & Conditions, and protect our rights and the rights of others.
5. Legal Bases for Processing
We process your personal information where it is necessary to perform our contract with you (for example, to fulfil your order), where we have a legitimate interest (for example, to secure and improve the Services), where you have given consent (for example, for certain marketing), and where processing is necessary to comply with a legal obligation.
6. Cookies and Similar Technologies
We use cookies and similar technologies to operate and improve the Website (including remembering your actions and preferences), to run analytics, and to better understand how the Services are used. We may also permit third-party service providers to use cookies on the Website. Most browsers accept cookies by default, but you can set your browser to remove or reject cookies. Please note that blocking cookies may affect the availability and functionality of certain features.
7. How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
- to vendors and service providers who perform services on our behalf, such as hosting, courier and delivery, data analytics, customer support and cloud storage;
- to couriers and logistics partners, to the extent necessary to deliver your order;
- where you direct or consent to the disclosure;
- in connection with a business transaction such as a merger, acquisition or reorganisation; and
- to comply with applicable law, respond to lawful requests from authorities, enforce our Terms, or protect the rights, property or safety of Safwa, our customers or others.
We do not sell your personal information.
8. Retention and Security
We retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes and enforce our agreements. We implement reasonable technical and organisational measures to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You should avoid sending sensitive information through unsecured channels.
9. Your Rights
Subject to applicable law, including the UAE Personal Data Protection Law, you may have the following rights in relation to your personal information:
- Access — to request access to the personal information we hold about you;
- Correction — to request that we correct inaccurate or incomplete information;
- Deletion — to request that we delete your personal information;
- Restriction or objection — to request that we restrict or stop certain processing;
- Portability — to request a copy of your information or its transfer to a third party, where applicable;
- Withdrawal of consent — to withdraw consent where we rely on it; and
- Complaint — to lodge a complaint with the competent data protection authority.
To exercise any of these rights, please contact us using the details in Section 13. We may need to verify your identity before responding, and we will respond within the time required by applicable law. These rights are not absolute and may be subject to legal exceptions.
10. Marketing Preferences
You may opt out of receiving marketing communications at any time by using the unsubscribe link in our emails, replying STOP to messages where indicated, or contacting us. If you opt out, we may still send you non-promotional messages, such as those relating to your enquiries or orders.
11. Children’s Data
The Services are not directed at children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so that we can delete it.
12. Third-Party Links and International Transfers
The Website may contain links to third-party websites or platforms that we do not control. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
Your personal information may be transferred to, stored in, or processed in countries outside the UAE, including by our service providers. Where we transfer personal information internationally, we take steps to ensure it is protected in accordance with applicable law and this Privacy Policy.
13. Contact and Complaints
If you have any questions about this Privacy Policy, wish to exercise your rights, or wish to make a complaint about how we handle your personal information, please contact us at:
SAFWA HOLDINGS FZC LLC
Email: admin@safwatrading.ae
Mobile / WhatsApp: +971 50 266 7172
Website: www.safwatrading.ae